MBA, Marketing

Program Overview

The MBA in Marketing at Vivekanandha Global University is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices. The program emphasizes both theoretical foundations and practical applications, preparing students to navigate the ever-evolving marketing landscape. With a focus on consumer behavior, digital marketing, brand management, and strategic marketing, students will develop critical skills necessary for effective decision-making and leadership in marketing roles. The curriculum incorporates real-world case studies and projects, ensuring graduates are equipped to meet the demands of diverse industries.