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The MBA in Marketing at Koneru Lakshmaiah Foundation is a two-year program designed to provide students with a deep understanding of marketing principles, strategies, and tools required to excel in today's competitive marketplace. The program covers key areas such as consumer behavior, digital marketing, brand management, market research, and sales strategies. It integrates theoretical learning with practical experiences, including live projects, internships, and case studies, to prepare students for dynamic roles in various industries. The curriculum is designed to keep up with the latest marketing trends, equipping students with the skills needed to craft innovative marketing solutions and drive business success.
Comprehensive Marketing Curriculum
Practical Learning Approach
Digital Marketing Emphasis
Industry Interaction and Exposure
Strategic Marketing Expertise
Diverse Career Options
Practical Marketing Skills
Adaptability to Market Trends
Quantitative Methods
POM & Organizational Behavior
Business Economics
Financial and Management Accounting
Marketing Management
Business Environment (National and International)
Business Legislation
Business Communication
Design Thinking and Innovation
Introduction to Business Analysis &
R Programming
Business research Methodology
Human Resource Management
Operations Management
Informatics Management
Information Systems & ERP
Soft Skills for Managers
Strategic Management
Entrepreneurship & Family Business
Elective 1
Elective 2
Elective 3
Elective 4
SECTORAL Elective 1
Business Ethics & Corporate Governance
Elective 5
Elective 6
Elective 7
Elective 8
SECTORAL Elective 2
Management Research Project
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