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The MBA in Digital Marketing at Koneru Lakshmaiah Foundation is a specialized two-year program aimed at providing students with the skills and knowledge necessary to excel in the rapidly evolving digital marketing landscape. The program focuses on key areas such as search engine optimization (SEO), social media marketing, content strategy, online advertising, web analytics, and e-commerce. Combining both theoretical frameworks and practical applications, the curriculum includes case studies, digital tools, and real-world projects to prepare students for the dynamic demands of the digital marketing industry. Graduates are equipped to drive digital marketing campaigns, analyze consumer behavior online, and effectively use data to achieve business objectives.
Specialized Digital Marketing Curriculum
Hands-on Practical Training
Focus on Data-Driven Marketing
Industry Connections and Resources
Comprehensive Digital Skill Set
Career Opportunities in High-Demand Sector
Practical Industry Experience
Adaptability to Future Marketing Trends
Quantitative Methods
POM & Organizational Behavior
Business Economics
Financial and Management Accounting
Marketing Management
Business Environment (National and
International)
Business Legislation
Business Communication
Design Thinking and Innovation
Introduction to Business analysis &
R Programming
Business Research Methodology
Human Resource Management
Financial Management
Operations Management
Information systems & ERP
Soft Skills for Managers
Strategic Management
Entrepreneurship & Family Business
Elective 1
Elective 2
Elective 3
Elective 4
Sectoral Elective
Business Ethics & Corporate Governance
Elective 5
Elective 6
Elective 7
Elective 8
Sectoral Elective 2
Management Research Project
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