MBA, Marketing & HRM

Program Overview of MBA, Marketing & HRM

The MBA program in Marketing and Human Resource Management (HRM) offers a comprehensive curriculum designed to equip students with the essential skills and knowledge needed to thrive in today’s dynamic business landscape. This dual-focus program integrates advanced marketing strategies with effective HR practices, enabling graduates to understand consumer behavior while also mastering talent management and organizational development. Students engage in hands-on projects, case studies, and group work, fostering critical thinking and collaboration. Through courses in digital marketing, branding, recruitment, employee engagement, and strategic HRM, participants gain a holistic perspective that prepares them for leadership roles in various industries. The program emphasizes the importance of aligning marketing efforts with HR strategies to drive business success, ultimately preparing graduates to navigate and influence the evolving marketplace effectively.