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The MBA in Digital Marketing at Chandigarh University is a 2-year postgraduate program designed to provide students with advanced knowledge and practical skills in digital marketing strategies and tools. The program covers key areas such as search engine optimization (SEO), social media marketing, content marketing, data analytics, email marketing, and online advertising. Students are trained to understand consumer behavior in the digital landscape, develop effective digital campaigns, and use analytics to measure performance. With a curriculum that integrates both marketing fundamentals and the latest digital technologies, the program prepares graduates for diverse roles in digital marketing agencies, e-commerce companies, startups, and corporate marketing departments.
Comprehensive Digital Marketing Curriculum
Hands-On Learning and Industry Projects
Emerging Trends and Tools
Career Opportunities in a Growing Field
High Demand for Digital Skills
Diverse Career Opportunities
Enhanced Analytical Skills
Networking Opportunities
Business, Society and Law
Financial Reporting and Analysis
Management Practices and Organizational Behavior
Decision Science
Managerial Economics
Marketing Management
Communication Skills
Human Resource Management
Supply Chain & Logistics Management
Consumer Psychology
Business Research Methods
Financial Management
Productions & Operations Management
Professional Communication Skills -1
Strategy, Business and Globalization
Data Analysis for Business Decisions
Management Lessons from Ancient India
SEO
Content Marketing
Social Media Marketing
Digital Entrepreneurship
Project Management
Values and Ethics
Academic Research Writing/ Industry Immersion/ International
Project/ Social Outreach Intiatives/Case Writing / Rural Immersion
Affiliate Marketing and Google AdSense
Performance Marketing
I still have a lot of studying to do using this course and the other practice exams, but so far it's been great! I have not taken my Security+ exam as well, so I'll update this at a later time.
Dr. Angela Yu
Dr. Angela Yu
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