MBA, Marketing

Program Overview of MBA, Marketing

The MBA in Marketing at MGR University is a specialized 2-year postgraduate program designed to equip students with advanced marketing skills and knowledge essential for success in the dynamic business environment. The program covers a broad range of topics, including marketing strategy, consumer behavior, brand management, digital marketing, market research, and sales management. Students are exposed to both theoretical frameworks and practical applications, enabling them to develop effective marketing strategies and campaigns. The curriculum emphasizes contemporary marketing trends and technologies, preparing graduates to navigate the challenges of the modern marketplace. In addition to classroom learning, students engage in case studies, group projects, and internships, allowing them to gain real-world experience and insights into marketing practices. Admission requirements typically include a bachelor’s degree with a minimum percentage, and entrance exam scores may be considered. The program prepares graduates for diverse roles in marketing across various industries, including corporate firms, advertising agencies, and consultancies