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The MBA in Marketing at Andhra University is a comprehensive 2-year postgraduate program designed to equip students with advanced knowledge and skills in the field of marketing. The curriculum covers a wide array of topics, including marketing management, consumer behavior, digital marketing, brand management, and market research. With a blend of theoretical frameworks and practical applications, students engage in case studies, projects, and internships that enhance their understanding of effective marketing strategies. The program emphasizes contemporary marketing practices, preparing graduates to navigate the challenges of a rapidly evolving marketplace. Admission typically requires a bachelor’s degree with a minimum percentage, and entrance exams may be taken into account for eligibility.
Robust Marketing Curriculum
Practical Learning Opportunities
Focus on Digital Marketing Trends
Diverse Career Pathways
Strategic Marketing Expertise
Expanded Career Opportunities
Enhanced Analytical Skills
Networking and Professional Growth
Management Process & Behaviour
Quantitative Techniques for Managerial Decisions
Business Environment
Accounting for Decision Making
Managerial Economics
Managerial Communication
Human Resource Management
Marketing Management
Financial Management
Operations Management
Operations Research
International Business
Consumer Behavior & Marketing Research
Services Marketing and CRM
Advertising and Brand Management
Business policy and Strategic Management
Entrepreneurship and Small Business Management
Sales and Retail Management
Project Work
Viva-voce
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